No Trade Show Display Is “Evergreen”

You spent a fortune on what you think is a really nice trade show display and you want to get as much use out of it as you can. Nothing wrong with that.

Unfortunately, show attendees have memories (conscious or otherwise) of what you display looked like at last year’s show, and if they think you’ve done nothing more than drag the same presentation out of storage for another round, they will hold it against you.

Before you design a display, give some thought to how it can be updated and made fresh without a wholesale replacement. A display that can last five years with pre-planned updates for every show season will really help you get the value you need.