What’s A Trade Show Without “Swag”

swag from tradeshowtape.comOne of the primary reason lots of people go to trade shows is to collect promotional items commonly known in the industry as “swag”.

There are lots of theories as to the derivation of the term and no one is quite sure where it came from.

Our favorite is that it is a derivation of a Scandinavian word from the middle ages, svagga, which meant to “sway”.

Thus the term “swag” would mean an item given to a potential customer to sway their purchasing decision.


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