Trade shows are not for every company, and they can be a budget buster if not used effectively. If your company is considering adding trade show presentations to your marketing efforts, this article from the web site howstuffworks.com is a great place to start.
It doesn’t matter what sort of swag you give away or how many pretty girls in tight tee shirts your booth features, if you don’t get the right location, your trade show efforts will fall short. Here are a few tips to make sure you get seen. 1. Plan ahead-way ahead! If you can’t get […]
The Trade Show Institute has published a document called “What’s A Gang Box And Why Do I Need One“. It’s a list of things that every trade show exhibitor should take with them in order to make sure that their display goes together with minimal complication and gives maximum exposure. Click here to see their […]
The Trade Show Institute (tradeshowinstitute.com) has published a handy guide for what you should pack into your toolbox if you are displaying at a trade show. Their list includes: Duct Tape Scotch Tape Double Sided Tape Packing Tape Gaffers Tape Carton Sealing Tape You can see a list of all the other items they recommend […]
Expos and trade shows all over the Northeast are being cancelled in the face of Hurricane Sandy. Events cancelled or re-scheduled include ISC East […]
Large convention and conference centers may receive thousands of items related to a single show and they have to keep them all separate and get them to the correct exhibit area. Before your exhibit ships, make sure that anyone with on-site responsibilities has a piece count of everything that is being shipped and a piece […]
In the past, the cost and complication of adding video displays to a trade show exhibit has made using it a major budget consideration. Development of flat screen high definition displays led to increased revenues for rental companies, but recent and dramatic price cuts on these displays can cut your costs and give you a […]
Tradeshowgeek.com offers this test to see if your exhibit is the one that needs to be sent straight to the convention hall dumpster. We were with them until we got to question 3-totally unnecessary trashing of duct tape!
One of the primary reason lots of people go to trade shows is to collect promotional items commonly known in the industry as “swag”. There are lots of theories as to the derivation of the term and no one is quite sure where it came from. Our favorite is that it is a derivation of […]
The International Manufacturing Technology Show, held every two years at Chicago’s McCormick Place, is reporting an increase of 4% in attendance over last year’s show. Organizers are hoping that more feet on the exhibit hall floor is indicative of an improved climate for the trade show industry.