If you’ve ever had the opportunity to visit a receiving dock just before a trade show in a major convenition facility, you know how overwhelming the assemblage of cases, cartons pallets and boxes can be. Sometimes there are thousands and yours may be right in the middle. If you palletize your material, make sure each […]
More and more trade show venues are developing “approved tape” lists, and some are even trying to force you to purchase from an approved vendor. If you’re the customer, then it might be time to push back. We understand that no facility wants their paint damaged or residue left on their floors, but takeing away […]
The only thing worse than having no on interested in your trade show booth is to have too many people interested in it. When attendees overwhelm your booth staff, you run a high risk of making an important connection because a good prospect feels ignored and moves on to your competitors booth. If you don’t […]
It is quite common for more than one person in a company to use a trade show exhibit, and quite often they are not even in the same office. That is why pictures are so important-the more the better. Make sure you focus on these key areas: Shoot your exhibit from the back as well […]
As people who normally deal with the technical side of trade show production, we have a very specific focus on the things in our emergency kit. Bizbash, an event planning news and resource web site, interviewed some prominent event producers who put a very different spin on what they made sure was available for emergencies. […]
You spent a fortune on what you think is a really nice trade show display and you want to get as much use out of it as you can. Nothing wrong with that. Unfortunately, show attendees have memories (conscious or otherwise) of what you display looked like at last year’s show, and if they think […]
Scheduling time to get a trade show exhibit is always a challenge, but never more so than when your show starts right after a holiday. Failing to understand local work rules that relate to holiday pay can quickly push your installation costs into the stratosphere. Most facilities (particularly those with union contracts) may have to […]
Double-faced carpet tape is designed to stick and hold. When it comes to temporary carpet installation, there is nothing better. Unfortunately, when the tape is left on the floor surface for too long, it can be really tough to remove. Use of a standard household iron, a towel, a scraper and some water are what […]
Nothing ruins a well designed, color coordinated trade show display quicker than a bright orange extension cord snaking through your booth. Most signage and display materials have white backgrounds for best displaying your items and making your text stand out. Include a white extension cord in your booth design to blend in with your background […]
A lot of the expenses in building a trade show display and getting it installed can’t be avoided. Others can, but only if you understand the terms that designers, builders and installers use. If your conversations with those who you partner with (some by choice, some with no choice on your part) include accurate terms […]